Where is the voice of marketing in the market? Where is its influence in the decision-making – in the corridors of power in society? It is more than advertising, public relations or sales. These needs and desires of customers or consumers, without the patronage of the company cease to exist.
I can seem a bit tough and critical, but let me educate you on the fact that little man or woman, you look at your organization, whose mission seems to know everyone, do what is the expert when it comes of market issues. You can not go after a market without marketing programs. Some produce first and then seek a market is a magical way to market a product that no one knows its customers, whose demand has not found. The fact that you need to increase your income in the short – term does not mean that you run amok through – at the entrance of the market experts.
Let me ask you something you do because you can afford, or because you can not afford. I think the answer to this question is to use that every organization is positioning itself to marketing opportunities locally and internationally should have a well – respected marketing department that has a voice in major company decisions. Marketing is not for sham running around and pulling banners and if you have a special occasion or a new product launch. Your task is essentially all business decisions. Part of the problem is that marketing has not spoken, if necessary, so that they “learned” from most other professions such as engineering, accounting, and other “noble” professions are neglected. I say this because many people think, marketing or sales is a function of vice-versa, not marketing. It is therefore my opinion that it is wrong to call a service with a department of sales and marketing. Thus, the two functions at face value or sales is a sub – function. The time has come and is now marketing the game, given the respect and importance it deserves, because large, exploitation, production, personnel and other functions can be, but without the market, it will be better in the immediate vicinity being.